Web pages with high ranks on Google can be beneficial for your website. You might have the most innovative and incredible content or product, but if your web page is not ranking on the first page of Google for your chosen keywords, your visibility is close to non-existence. So how can one increase organic page ranking on Google? Here are some quick 10 tips to get you started.
1. Check Current Search Ranking
First and foremost, you must check your page’s current ranking for your chosen keywords. This will help you understand where you stand and will determine how much effort you need to achieve a better rank. SERPs.com can help you check where a site page ranks for a certain keyword.
2. Keyword List
Now that we know keywords are important for your ranking, one must have a list of most relevant keywords relating to your product or niche. Have a content strategy in place that involves creating content around these keywords. Make sure you include on your list the most searched and trafficked keywords.
3. Put up some quality Content
The best quality works always wins out. If your content is unique, Well-written and professional, there is a higher chance that it might go viral and be shared by the reader. Google appreciates and rewards content that goes viral. Your writings must include the relevant, optimized keywords and clearly defined headings.
4. Optimize your titles
The title of a web page plays a very important role in boosting your rankings. The title HTML tag is what defines the title of a specific webpage. Your most important keywords should be added to the tag as it tells the search engine what your article is all about. The title does not have to be long and it is preferred that it is kept under 70 characters. Here are some tips on how to blog headlines that drive search traffic and share.
5. Create cornerstone pages
To tackle competitive search terms, one can use some help from cornerstone pages. If you have a couple of pages on the same topic, it is better to ‘merge them into one. This will help Google in determining the relevance of your article.
6. Structure of URL
The shorter the URL, the better. Keeping your title relevant, you should be adding keywords to them. The ideal URLs should be between 50-60 characters. You can have more but it’s better to be kept it under 100 characters.
7. Mobile Friendliness of your website
Google’s mobile-friendly algorithm creates a significant impact on your search results on mobile. Optimizing for mobile helps you retain your ranking as 50% of the total searches are currently done on mobile.
8. ALT Tags
Whenever adding images to your web page, make sure descriptive words are added in alt tags. Adding these little descriptions with the right keywords can help the search engines in referring the readers to your page through image search.
9. Update Your Content Regularly
If your website relies majorly on content SEO, updating your website on regular basis is a must. If you are doing that already then well and good, if not then you must start doing so, as site’s relevancy is dependent o regularly updated content.
10. Monitor your progress regularly
No matter how hard you’re working, if you are not keeping track of your progress then it won’t prove as fruitful as expected. Google toolbar and Alexa can help you keep an eye on your ranking conveniently.