The one thing that most e-commerce businesses understand is the fact that you need to rank above your competitors in order to get more business. The higher your E-Commerce site ranks, the greater the amount of traffic you will get. For those that have websites, SEO commerce practices are what you need to adequately focus on when it comes to managing your business.
However, before we take a look at these SEO E-Commerce practices. let me state another fundamental point. SEO may be essential for your business, but this doesn’t mean that you neglect on-site optimization. A proper site is also a requirement for a successful E-commerce business. Once the SEO brings in the clientele, the site should be ready to sufficiently attend to all they need so that they leave satisfied and contented. Without further ado, let us look at the 5 best SEO E-Commerce practices that will help you improve your sales,
1. Google Webmaster Tools
When it comes to complex problems regarding SEO within your Ecommerce site, Google Webmaster Tools are the way to go. These are powerful tools that a webmaster can use to find and fix emergent problems. These tools are useful for looking for errors within the site. These include 404, soft 404 and many others.
Identify popular SEO E-commerce keywords and phrases for your specific set of products. View the performance of your site, pages, and products on the SERPs. The best recommendation that I can offer you for this SEO E-Commerce trick is to integrate Google AdWords, Analytics, and Webmaster Tools into your site to ensure that you get free valuable information that you can use to boost your site’s SEO.
2. Manual Testing
An E-Commerce website is usually something broad. Most people offer several different product categories and each category is allocated a section of the website, usually a webpage. In the process of updating or appending details about a product, the SEO for that section may get damaged. This will echo throughout the entire site and affect your whole SEO. Therefore, you always need to be checking your pages to ensure that they are not affected.
A tool like Screaming Frog SEO Spider will help you to identify specific problems within specific pages of your E-Commerce site. This will allow you to spot the CMS problems that are plaguing the whole site and deal with them accordingly. You can go about this by scanning a product segment after another till you have gone through all of your products. This SEO E-commerce practice is only fully effective if you are thorough.
3. Go Mobile
The moment you tell people about joining the mobile world, their minds immediately go to Apps. That all well and good, but it is not the only thing that you should be investing in. There may be a mobile App for almost everything, but not everyone uses them. There are people who just love to do their online shopping within the confines of an official business website.
The best ‘way to maintain such traffic is to ensure that you’re e-commerce website is mobile accessible. This is an SEO E-commerce trick that many fail to take advantage of. When mobile search engines are used, the topmost results are usually to websites that are accessible and optimized for mobile devices. To ensure that your SEO does the best possible work, make your business site fully accessible with the best user experience on mobile devices
4. Put Some Investment In SEO Tools
It is not just enough that you incorporate SEO into your 9E-commerce site; you also need to follow up to see that it is effective and serves the intended purpose. One way to do this is to invest in some SEO tools. This will filter through the entire sites and look for problems. They also offer suggestions on the best course of action to rectify identified errors. Since each tool comes. With its merits and demerits, it is best to have at least two or three of these SEO E-commerce tools to be assured of the best result. Some good tools to check out are:
- Raven SEO Tools
- Deep Crawl
- Search Metrics
5. Regular SEC Analysis
Since this is an e-commerce site, the SEO is never static. There are always changes made to the site from time to time. New products are introduced, old products removed, discounts and coupons added and a whole lot more. However, in the process of updating this information through changing the code, the SEO may get affected. This will adversely impact your sales and may not be noticed until it is too late.
The site is dynamic and ever-changing, and so is the SEO, but your strategic and economic goals are long-term and as such will not change that often. One good way to ensure that everything is in sync and at an acceptable level is to come up with a Strategic SEO Framework. This is essentially a template that you can use to check your site against every time when there is a periodic maintenance or upgrade by your developers.
Other than delivering the best possible services to your clientele, the only other important .aspect of running a business is to bring in profit. There are a lot of E-Commerce enterprises out there. This makes it rather easy to drown or get swallowed up by the competition.
Take full advantage of the above 5 SEO E-Commerce practices and your enterprise will not only break even, it will thrive. They are here to ensure that both your SEO and products are at par with the competition if not better. If by any chance you know any other practices that have helped you out, then don’t forget to share them with the rest of the world. We hope that you find this piece not only enlightening but helpful.