A call to action is a simple way of using graphics and texts to persuade and entice readers from different backgrounds to take action on your services or products. A unique call to actions helps to vividly increase your website rate of conversion hence reaching your goals and making profits. It also helps to increase the number of people who visit the website.
Benefits of call to action
Call to action has numerous benefits to your website and the most important one is that it turns the site visitors into buyers and capture leads. It leads to future interactions and increased site presence hence increased sales. A reliable and valid call to actions helps to warm-up your potential clients making it easy to capture leads and eventually contact a salesperson.
Weak CTAs makes it hard for the prospective buyer to get interested in your services or products. A well-crafted and designed call to action needs best practices. In regard to this, well take a closer look at how to create an enticing call to action.
Here are 5 Tips to Create an Irresistible Call to Action:
1. Using an action tilting language
For a CTA to capture the mind of a visitor, you need to use verbs that will encourage them to take specific action. You can try verbs like getting, start, reserve, join, etc. The main aim for this is to attach word with heavy presence and provide the client with a sense of urgency to motivate them to click on your link. Additionally using words like Limited-time, now, and today plays an essential role to the CTA
2. Create Clickable CTA
Making your call of action clickable is one way of attracting your site visitors. You need to ensure you use CTA with accepted web conversions; you can opt for a text link that is underlined or use the standard blue link. If planning to use buttons, it’s advisable to use the ones with a 3-d effect since they help to stimulate the buttons on the desktop and Web Interface. Also, ensure that both the link and buttons change the default settings of your cursor so that the user comfortably hovers over and gets the pointer hand.
3. Use Benefit-oriented CTA
Seeking SEO content writing service gives you a better chance to come up with CTA to present the visitors with a value proposition. Avoid the usual used CTA that is quite generic like contact us or click here. These are quite dull CTAs, and they don’t entice the reader. Instead, opt to use desired content that will make the client develop a desire to get your valuable and useful service or products.
Such benefit oriented CTA included ‘download your free eBook now, or ‘start your exclusive free trial today.” Using such benefit-oriented CTAs entices the visitors to consider it valuable.
4. Use Images and Contrasting Colors
Using images is one way of leaving your visitors with a vivid imagination about the product or service. It helps to give the user direct attention to the call of action. You may decide to place a person with stock photo paying direct attention to the placed call to action. Use of images with actors or actress usually has a direct and unique way of attracting your visitors’ and getting them to act.
Use of contrasting colors is one way of getting the attention of your website users; it’s one of the fastest ways to make your visitors act quickly. The best colors for a call to action include red and orange graphics, gray and cool blue graphics. They have a magical way of attracting clients to click on the link or button.
5. Use two Different CTAs
Sometimes we need to give your visitors a chance to choose what they want from our site. When they are given a choice, they feel like they are in control of the whole process hence moving forward with taking action. Using the call to action choice is an attractive way of gaining the lead conversion you need, you can use two CTA buttons like ‘No, I don’t love gif is’ and ‘Yes, I want a gift’. Remember simple and attractive CTAs always win.