As an organization or an individual, there are varied SEO campaigns that you can apply with the intent to raise the traffic to your website(s) and eventually achieve the objectives set for the SEO campaigns you’re using. You need to be very considerate of the SEO tools you choose to work on your chosen SEO campaign since different SEO tools lead to different levels of success.
You might be just aiming at driving traffic your site and all you want is to make your website as visible as possible. In other instances, you might want your SEO efforts to convert into achieving the objective of profit making. You can also aim at raising the ranking of your website so that it tops the list of other organizations running similar objectives, something that is achieved through writing high quality and effective keywords relating to the information on your website. We will evaluate the ways in which SEO success is usually measured.
Measuring the Extent of SEO Success
The three common ways that you can use to measure the success of your SEO efforts include; rankings, conversions, and traffic.
The efficiency with which you can generate keywords is highly determined by the SEO tools that you use to create the keywords. Since keyword rankings are among the Key Performance Indicators (KPIs), you need to be sure that the SEO content you are publishing has keywords that are uniquely generated using the best SEO tools and knowledge.
According to research, the websites that are in the top search engine results usually receive traffic of up to 92% of the traffic for the related websites. This implies that rankings highly influence the number of web users searching for the services/information you are offering. You need to continuously Traffic.
Website traffic is determined by the number of visits that are successfully completed to your site, through your SEO strategies. This is realized through organic search where your website is spotted among the top search engine results. It is, however, important for you to know that the level of traffic you would get to your website is directly determined by the kind of visitors you anticipate for your website. This implies that the category of people you want to see your website will make up the traffic to your website.
For instance, if your SEO efforts are meant for a localized category of people rather than an internationalized group, the traffic to your website will be less as compared to those targeting the worldwide visitors to their websites. The quality of traffic to your website will be affected by the average time of visit, the bounce rates, and the pages per visit. As such, if dwell time on your site is low, pages visited will be few and this implies that the bounce rate of those visiting your website is high.
Conversions are also among the KPIs (Key Performance Indicators) for SEO campaigns. You need to understand that the success of conversions should only be evaluated based on objectives or goals you have set for your SEO efforts. You can measure how effective your SEO campaigns converted to meet your goals by, for instance, determining the number orders made or contacts established with the visitors.
The type of a specific conversion may show you the way forward on whether you have to employ other SEO tools in order to succeed in your SEO campaigns/efforts. As well, you need to assess the monetary value that is attached to respective conversions so that you can efficiently know the Return on Investment (ROI) for your business.
If you are also able to establish how long a client uses your services, then you can establish how successful your SEO efforts were (are). Remember that; your SEO efforts should be driven using reliable SEO tools so as to achieve your SEO goals.