Since the advent of the digital marketing, the scope of traditional marketing has been greatly diminished. Almost all the leading corporates and startups have started including the digital marketing costs in their total business budget. In fact, digital marketing is the major source of the popularization of the brands.
The digital marketing strategies are diverse and there are a lot of things involved in it. One of the effective digital marketing strategies is content marketing. Well-written content is capable of boosting up the value of a product. The point is that the people have to first decide to read your content. The only way to convince them to engage in your article is using captivating headlines. If the headline is catchy enough to intrigue the readers your SEO friendly content will reach thousands out there.
Five things to concentrate on when writing a blog headline.
Here, we have compiled a list of five important things that should be concentrated on while writing a blog’s headline that would bring in good traffic from the target audience
- Include Keywords
An SEO friendly article is most likely to survive in the Google ranking race. Most of the article writing sites encourage the writers to come with an article where the appropriate amounts of keywords are placed in the right spot. This way they could increase its visibility on the search engines. Likewise, you should use your target keywords (related to your content) in the article’s headline to make it visible on the SERPs.
If you think of writing a captivating headline that contains all sorts of fancy words that aren’t directly related to your content then you should never expect traffic for your content.
- Don’t break trust with irrelevant headlines
The whole point of building audience is based on the single potential element known as trust. When you give a totally irrelevant title to your article thinking that it would bring in great traffic, you are absolutely right. You could draw a lot of audience through a misleading title. But that will be the last time that visitor will be visiting your site because you have simply broken their trust. Being honest and spelling out relevant titles will be rewarded by great conversions and future loyalty. So never make the mistake of using a misleading title.
- KISS: Do not write an exhaustingly long title for your content.
Even though it is well-phrased and contains the keywords, it might miss to catch the attention of the readers just because of its length. So when you want to give a captivating title for your article, stick to a shorter version. When readers first see the headline on the SERPs (Search Engine Result Pages), they must be able to know what’s in it within a second. That’s how they could end up clicking the link to read the full content.
- Use intriguing words
Most of the people who search on Google often begin with “free” and while going through the list of search results, they would mostly prefer the one that has the word “free” in it. From this, you should learn the importance of using the power words in the title. Other power words include “easy”, “new”, “latest”, “top”, etc.
Using these words in your titles will draw the attention of more readers and your content will be preferred over the one with the so-called fancy titles. So use these power words in your headline based on the theme of your content.
- Steps’ based headline
The most captivating and informative headline over everything probably the headlines that start with “Five steps to…. These headlines reveal what should be expected from the content and how much time the audience needs to spend on it. Such headlines have a special charm to it that the audience looks forward to as they click through your link.
If you can write content that includes these headlines, you are sure to attract more traffic to your website. Use the above-mentioned steps to construct catchy headlines for your SEO-friendly articles. Never underestimate the importance of a title in your article. You could even hire best writers from article writing sites to come up with a top-notch article, not forgetting to put emphasis on unique attractive title.