Getting a good rank on Google is now a simplified process that involves a lot of smart thinking and in-depth knowledge of search engine optimization (SEO).There are hundreds of things that can be tweaked to ensure that a website gets a high rank, five of the most important are:
Content has always and will always continue to remain king and one of the most important Google ranking factors. There has been a shift in the way Google bots crawl and index content from the early years. It now gives preference to comprehensive and relevant content written in language that is natural, not contrived. This is a marked departure from the days of keyword-centric ranking.
Long tail keywords are not as effective as generic keywords. For instance, an e-commerce site selling shoes may not rank high for the keyword “shoe”; but will do far better for a specific keyword phrase search like “professional shoes for board meetings”. Webmasters, content providers and other relevant content generation/deployment professionals should pay more emphasis on creating content that is detailed, incisive and relevant.
2. Domain factors
These are factors that help Google establish whether a particular website can be regarded as an authority in a certain niche. These include the age of the site, its popularity, and size (number of pages and so on). The website also has to be regarded as being trustworthy. What this means is that the SEO activities are genuine and not in breach of Google’s SEO best practices. This trust level allows users of a website that meets all trust parameters (like Youtube.com) to use the services of a trusting website (like Coogle.com). Blackhat SEO practices (keyword stuffing, spasm blogs, cloaking and many more) should be avoided at all costs.
3. Site factors
This refers to aspects of the site that can affect visibility on search engines. The presence of a sitemap helps Google make an accurate index of all pages on a site and is a simple yet efficient way of informing the search bots what pages are on your website Server location is another factor that affects SEO (though it is decreasing in relevance by the day). Servers located in certain zip codes boost SEO) ratings more than others.
Backlinks are also important Google ranking SEO factors. Linking from to other sites and blogs is a technique employed by site owners to position their websites for maximum exposure. However, search engines have become more adept at separating good links from bad ones. There are three basic features that Google looks for before assigning ranks for links, these are link diversity (types of sites linking back to the original site), link authority and the number of backlinks.
It’s therefore important to create quality links containing relevant and comprehensive content that would be shared by other web users. Website and blog owners are also encouraged to reach out to authority figures for complementary back linking as well as a constant weeding out of low-quality knits that drive down the site’s SEO score.