Today, more than a quarter of all websites on the Internet are built on WordPress. The platform continues to attract webmasters since it supports Search Engine Optimization (SEO) and is easy to set up. Although SEO for WordPress may seem simple, it requires a lot of practice before you get it right. Below are the top 10 WordPress SEO mistakes that you need to avoid if you want to rank your site better in search engine results.
1. Your Choice of keywords is Poor
By now I am sure you understand that the choice of your keywords affects the position of your site in Google search results. Think of yourself as that person who will open Google and type in their search words. What are they likely to type if they are looking for information within your niche area? Once you have put yourself in their position: identify all the possibilities and conduct further research to refine your choice of keywords. You can use Google Analytics and any other free SEO tools to see which keywords rate higher.
2. You are Stuffing Your Keywords
It is true that keywords play a significant role in the ranking of your website by search engines. However, stuffing your content with your keyword is an out-of-date technique that hurts your ranking. Keyword stuffing is considered to be an unethical Search Engine Optimization technique that can lead to banning of your WordPress site from major search engines either temporarily or permanently. If your primary concern is to rank for a specific category of keywords, then it is advisable that you create a separate page for each keyword and optimize them accordingly.
3. You are Misusing Images.
Images are an important part of a web page or blog post. Experienced webmasters also appreciate the importance of images on SEO. The general mistake you may be committing that relate to images is the wrong use of image name and size.
4. You fail to rename the image before uploading it to your website.
Although the file name can be easy to locate on your computer, failing to describe the image according to the context of your blog post leaves both your visitors and search engines confused. The image name is an important aspect in optimizing for search engines. Always edit your images offline before uploading them.
5. You are Leaving Alt Tags, and Titles Blank for Images
While still on images, the Alt text and titles for images often tell the search engines what the photos are about, making it easy for your content to be located online. Both the Alt tags and Titles are important, and you should provide meaningful text for both before uploading your images.
6. You Don’t Set Permalinks to Post Name.
Google always advocates for user-friendly content. This means that even the permalinks that you tend to ignore will play a part in how the search engine ranks your pages. In the Permalinks option under settings always select an option allowing the permalink to include some of your keywords in the post. Just choose the Post name, and you are good to go. Using the Day and name or Month and name option can yield more desirable results.
7. You Don’t Publish and Update Your Content Regularly
Publishing content on a regular basis will give people a reason to visit your site regularly which will help you rank better in search engine results You will end up attracting more clicks and traffic which increases your site visibility, If you are occupied with other activities, you can outsource article writing services to ensure that your site is continuously updated with new and unique content.
8. You are Not Offering An XML Sitemap
The problem of too much indexing arises when you fail to tell the search engine what to index and what to avoid indexing. Providing a comprehensive XML sitemap on a regular basis can help you solve this problem.
9. Your Site Contains a Lot of irrelevant External Links.
All external links that you add to your site need to be clear and relevant. The primary purpose of the external links is to put your website into context. During ranking, search engines will compare your site and the sites you link to. Apart from the content, they try to establish the existence of common themes as well. Critically analyze all your external links before posting to make sure that they define what you want.
10. You are Overlooking Broken Links.
The 404 error page is annoying. It means that visitors can’t get the content they are looking for on your site, and they will leave and never come back which affects your SEO efforts. Google will always lower the rating of all sites that contain broken links. Take your time and check every link on your page one-by-one. Check out our other post on how to repair broken links for further details. Alternatively, there are lots of free SEO tools that can detect such problems. An excellent example of such a tool is WordPress’s Broken Link Checker.
You are Ignoring Google Analytic
It is impossible to run a website and rank higher in search engine results without looking at Google Analytics. It is like running a Forex Bureau without looking at the currency exchange reports. The purpose of Google Analytics is to provide webmasters with vital performance information. The performance information will help you understand if visitors came to your site from your social media presence, which pages on your site were visited most, and the kind of devices people are using to view your site. Such information will help you understand the areas that need improvement.